Fake news has been one of the biggest problems the Internet community is facing for a long time. Companies like Google and Facebook have already made it clear that they are taking efforts to identify and remove fake news from their platforms. Now, in a recently-published whitepaper, Google has explained the various steps it’s taking to fight fake news across the different services Alphabet Inc owns.
In an attempt to “deliberate efforts to deceive and mislead using the speed, scale and technologies of the open web,” the company has been taking various actions. These actions are happening across platforms like YouTube, Google Search, Google News and others, along with previous techniques such as the collaboration with fact-checking networks and criteria-based selection of Google News websites.
As of now, the fake-news fight has been classified into three categories — quality, malicious actors and third the context. Each of these sections will be enriched so that customers will have an idea about the information they are seeing and the reasons why they are seeing the information at such a place. For instance, in quality sector, Google will be using some brand-new algorithm to organize content in a better way.
This is not the first time Google is talking about its plans to take on fake news. In fact, many of what is said on the whitepaper is available across the web, for easy access. That having said, this time, the company has brought all this information together, thus making a strong statement against fake news that would invoke others as well.
It should be noted, however, that Google believes the issue of fake news would become less intense in the coming years, due to the increase of media literacy. Nevertheless, it does not undermine the possibilities of fraudulent activities at the time of democratic elections that are due.